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Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, unveiled three all-new vehicles at Auto Shanghai 2015, including MKX – a medium-large-sized premium utility, the Navigator – a full-size SUV, and the Lincoln Continental Concept – a vision for Lincoln’s future full-size sedan to come next year.
The Lincoln Motor Company will support The Association of Junior Leagues International by donating all funds raised at special test drives at two of the organization’s conferences this year.
The Lincoln Motor Company showed strong progress in 2014, with improved sales, new vehicles, the brand’s launch in China, introduction of Lincoln Black Label and an attention-grabbing ad campaign for the first-ever MKC featuring actor Matthew McConaughey.
Lincoln opened its first three stores in Beijing, Shanghai and Hangzhou today, officially unveiling The Lincoln Way, a unique new automotive ownership experience for Chinese luxury customers.
Lincoln officially launched in China today with its Lincoln MKZ and Lincoln MKC – the first of a new breed of global vehicles developed with today’s Chinese luxury auto customer in mind.
The all-new 2015 Lincoln MKC, which went on sale this spring, was named the Crossover Utility Vehicle of Texas by the Texas Auto Writers Association at its annual Truck Rodeo.